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Our Story

Z A F F R E  /ˈzafə/ --- Inspired by the deep blue of the ocean, Zaffre is a cobalt ore fired to create a stained glass blue. A blue so vivid, royalty and high society have been drawn to its singular beauty since ancient times.

Born out of our love affair with the ocean and our desire to be kind to nature, Zaffre is a premium sustainable swimwear brand created in Hong Kong. We believe in a world where mother earth is our queen, sustainability is our compass and style is an absolute given.

With an aesthetic that is minimal, elegant, sophisticated and timeless with no compromise on fit or comfort, our swimwear is designed for women to always feel confident and beautiful from sunrise to sunset, on and off the beach.

Sustainability and conscious design is at the heart of everything we do – from fabric innovation and manufacturing to packaging. Zaffre is committed to minimizing our impact on the planet and using our knowledge to help support the global community.

 

A message from the founder - Jeffrey Lu